In a classic study involving new customers of a bank, Prof. Paul Dholakia of Rice University, Houston, observed the following:

And research across several industries proves what you are already thinking right now – ‘self-determined’ customers are actually more loyal, more interested, and themselves benefit much more as customers than ‘firm-determined” customers.

So that’s why we’d like to talk to you, show you our work, hear your situation, and together figure out how our expertise and passion could help you.

Because then we would like you to become one of our ‘self-determined’ customers.