AN ECOSYSTEM OF INNOVATIVE DIGITAL TOOLS AND SERVICES TO SUPPORT YOUR ENTIRE KOL/HCP COLLABORATION CYCLE. FROM BEGINNING TO END.
From identifying the people that matter, to planning your engagements with them; from tracking advocacy to collecting insights; from the most authoritative clinicians to the most influential YouTubers — through a unique set of tools and services we help you identify, understand, and engage with the most important people in your world.
As a company, this ecosystem is all that we think about, all that we do. And we do it by combining the best of medicine with the best of technology, with an analytical intensity and brilliance unmatched by anyone else. Our continuing growth and success is a testament to our core belief in being different/better/special in everything we do.
Our research, interactions, and projects are characterised by transparency, collaboration, and trust with the community we engage with. That’s why the world’s leading companies and the world’s leading physicians entrust us with their confidence and we do everything in our power to justify the faith they place in us.
THE KOL/HCP COLLABORATION CYCLE INVOVLES IDENTIFYING, MAPPING, SEGMENTING, PLANNING AND ENGAGING WITH KOLS FROM BEGINNING TO END.
In reality,
KOL
collaboration is a never-ending cycle — it’s an ongoing process that requires constant fine-tuning and midcourse corrections to ensure you are collaborating effectively with the right people, in the right way, at the right time, through the right initiatives.
An effective
KOL
strategy also requires coordination amongst all your organisational divisions who interact and work with KOL
s in a variety of ways — Medical, Commercial, R&D and Field Medicine.
Our digital tools and services help our clients transform every step of their
KOL collaboration cycle
. And because this is our entire focus - our raison d'être - we are able to design genuinely innovative solutions that you can fall in love with and that, in the late Prof. Clayton Christensen’s words, help you do the jobs that need to be done.
