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Firefly PRO is how we present the results of all our bespoke KOL identification and mapping research. Firefly PRO integrates and blends together multiple data sources and multiple research methodologies to give you a single coherent picture of the entire KOL landscape, addressing all levels of the KOL pyramid.

KOL Identification & Mapping

Successful KOL identification is about identifying anyone with the potential to impact your work - clinicians, authors, speakers, nurses, tweeters, or the medics building cutting edge apps for their patients.

KOL mapping helps you to see the connections, collaborations, and networks that exist within that community of experts, giving you a complete contextual picture of the expert/KOL landscape – a canvas on which to create your own unique KOL programmes.

And Firefly PRO is how we deliver the results of our bespoke identification and mapping exercises, giving you a map of your entire KOL landscape with the degree of detail and granularity that you require.

(And the use of a G-map motif to illustrate granularity? No idea. Mike just likes to explore digital maps while listening to drum & bass and mining crypto. Ah, the innovative youth of today.)

KOL Landscape Analytics

Packed with an amazing array of functions and features, Firefly PRO lets you explore the KOL landscape in many different ways, thus allowing you to fully harness all the different research strands that power your customised identification and mapping exercise.

KOL Insights

Functions and features are all very well, but what are the questions we can help answer, what are the pains we can help solve?

  • Who should you be working with? Why should you be working with them?
  • Who should you be avoiding? Who is not worth engaging?
  • Who influences whom? Whose opinion is valued the most?
  • Who are the Global, Regional, and National leaders?
  • Who are the Emerging experts that should be on your radar?
  • Who is best for an Ad Board? Who is best for your global symposia?
  • Who is ideal to help educate HCPs on new management?
  • Who can help a lead a digital training on a new diagnostic test?
  • How best should you engage/collaborate with each expert?
  • What’s each expert doing/publishing/saying? Which others do they work with?
  • How are they perceived by their peers? How important are they, really?

Identification & Mapping Methodologies

What powers your Firefly PRO?

It’s not a high spec AWS cloud server with elastic provisioning or an intuitive front end (those are standard), it’s the fact that the knowledge in your Firefly PRO is derived from and driven by a range of powerful identification and mapping methodologies working together synergistically to meet your specific needs.

Quantitative research, qualitative KOL research, behavioural/mindset research, health model/system research, digital social activity, internal knowledge from your global and affiliate teams, feedback from frontline physicians, and much more – we can implement multiple KOL research methodologies to help create the perfect KOL identification mapping project, analysed and visualised through Firefly PRO.

Key Topics

When people talk about ‘topics’ within a KOL database, they virtually always refer to publications that match specific MeSH terms. (“OK Boomer, that’s so 1990s”, as Mike would say).

When we talk about ‘topics’ we mean the ability to find experts on topics that are so specific and unique to your needs, that don’t even have MeSH terms.

Our medics arrive at these topics in close discussion with you, to reflect the strategic needs of your therapy. For example if you are were looking for a KOL on “switching from therapy A to therapy B after first-line failure”, you can find them in Firefly PRO. It’s a whole new level of KOL insight.

‘Topics” are just one of the many ways that your Firefly PRO is built specifically for you.


“There is no ‘right’ list of top KOLs” – if you have worked extensively with KOLs, you will know that this statement is not controversial.

When we present our research to clients, there is always discussion and debate. Within the room, everyone has their own ideas about the top KOLs, sometimes driven by previous interactions or judgements. (And sometimes not!). Furthermore, the right KOL for some people in the room is not necessarily the right one for others, who may have a need for a very different group of KOLs.

Our role is to present the results of a multi-modal research project that’s customised for you, and that when replicated will give you exactly the same results (a sound test of any project). Our role is to present the evidence and foster the discussion & debate needed to get everyone going in the direction of ‘the right KOL for the right need’.

Firefly PRO is how we help manage all this.

KOL Influence Maps

Three important things about influence.

  • Just because a KOL works with another, doesn’t mean they influence each other! Influence is much more than connectivity and collaboration. It’s about belief, respect, and impact.
  • No single graphic can answer all the questions you may have on ‘influence’. That’s why we have a multitude of visuals to answer different questions. Slide through to see examples.
  • Our Mike (the one who interrupts our text with various comments) is apparently very influential in the drum & bass scene. His opinions carry weight. Yet he’s never actually released a track. See what we mean about the mystique of ‘influence’.

A Curated KOL Database

Firefly PRO is a highly curated product. Sure, there is a bucketload of technology, APIs to data sources, scraping of congress abstracts, several algo’s here and there. But it’s the curation by our scientific team that moves everything up one significant level. Slide through to see examples of curation in action.

Multimodal KOL Identification & Mapping

Relying purely on a single methodology, specifically when looking at less-mature markets or niche therapy areas, does not give you true insights about influence and impact.

A simple example - one of the top multiple sclerosis market access experts in a leading emerging market had not published or presented anything for several years. A traditional KOL database driven by quant data would not flag the importance of this expert for the success of your product. How do we overcome such challenges?

A multi-model KOL identification KOL mapping exercise uses multiple lenses with which to research, identify, and map the KOL landscape. Research methodologies are adapted to the nuances of each market or therapy area. Each market and therapy area has its particular nuances when it comes to KOL identification and mapping. And we know each one of them intimately. (Read more about KOL identification and mapping experience here)

Firefly PRO is powered to combine the subjective with the objective, the quant with the qual, to help you make KOL decisions that balance hard facts with gut feel.

The Magical 100

We typically find that after identification mapping, global and key national teams tend to eventually settle on a specific yet varied group of KOLs (that we refer to as the “magical 100”) to execute their KOLs strategy.

The magical hundred may contain the top tier KOLs, handful of rising stars, a few frontline tier 2 influences, some key HEOR and access folk, a solid speaker advocacy group, some important digital KOLs, and other specialists.

A great KOL database should help you find and identify the magical hundred that you need in order to succeed. It should cover all these different types of people, with enough insights on each to help you make engagement decisions. And that’s exactly what Firefly PRO does.

A Bespoke KOL Solution

It’s not common for a vendor to admit that their solution isnt for everyone. But then, we are an uncommon vendor!

If you need a customised, multi-modal KOL mapping exercise that’s specifically designed and powered for you and you only, and that’s delivered through a beautiful interactive tool with functionality you won’t find anywhere else, then we believe Firefly PRO is the world’s best.

But if instead at this point in your work you only need a near-real-time syndicated KOL database driven by a mass of publicly available quant data (publication, congresses, trials etc), then no worries - because we have one of those too. Check out Firefly MAX.

Firefly PRO is a focussed tool, created and built for one specific job. Yours. And it aims to be the best tool for the job.

Want to see for yourself how Firefly PRO can support your KOL needs?

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