MSL insights
from the field orMedical Affairs insights
, are a goldmine of knowledge. But how do you mine that gold? How do you prioritise and categorise insights? How do you ensure your MSL insights andmedical insights
are actually acted upon? How do you fully harness the value of insights as a critical currency of MSL andMedical Affairs
activity?X-Fly is the most comprehensive, compliant, and innovative MSL and
medical insights
management platform there is – created and built specifically to help you mine that gold!
Field & Medical Affairs Insights
MSL and medical insights
can bring involves addressing every step of theinsights workflow
– capturing, approving, tagging, prioritising, escalating, analysing, reporting, and finally, acting on those insights.
Field Medicine to Medical Affairs
, will ensure that the value of your insights are felt across your entire organisation.X-Fly
enables you to address and support all these different objectives and requirements.Manage The Insights Workflow
Capture Insights
“How can we ensure that insights are captured and brought back to the organisation quickly and efficiently, every single day, without any pain?”
With X-Fly, you can capture free text insights (unguided, unprompted) and survey-led insights (prompted, guided). You can even mix & match free-text and survey insights from the same HCP interaction.
It’s likely that following a KOL discussion you’ll end up with more than just one ‘insight’ – no need to dump the entire thing and submit an insight essay because X-Fly enables you to easily split your findings into the smallest insight ‘building blocks’. This also helps when prioritising an escalating the right knowledge captured through insights.
And if you’re using another system to capture free text insights (e.g. Veeva), no worries because we’ll integrate seamlessly with your existing CRM to create a fluid user experience.
MSL insights
andmedical insights
in the right level of detail, and bring them back to the organisation quickly and efficiently, regardless of whether they are free text, survey led, or a mix of both.Validate Insights
“How can we constantly improve the quality of the insights that are captured, and how can MSLs and others continue to learn from their capture process?”
Separating the wheat from the chaff, and constantly learning from that process, is an important driver of an effective insight strategy.
To help you do this, X-Fly enables you to automatically port captured/submitted insights to the right Manager/Trainer for validation or approval at each step. You can even create approval workflows unique to specific users, e.g. for new MSLs who need extra support and feedback when capturing insights.
If your organisation requires pre-live QC approval, then X-Fly provides a dedicated pre-live holding area where managers or trainers can conduct a QC review and rapidly approve, reject, or query an insight before it goes live.
All of these features enable you to create an environment where insights are reviewed when needed before going live, where users that require feedback receive it, and where you can harness the knowledge of your whole MSL and Medical Affairs community to help categorise, prioritise, and validate insights.
Prioritise Insights
“How can we label and prioritise our key insights and make sure they get the attention that they deserve?”
Triaging your insights and prioritising the most important ones is an essential step after capture. And the quicker (and closer) it’s done to the point of capture, the better the outcome. But it’s also crucial that everyone knows what constitutes a “priority” insight.
With X-Fly, you can implement a prioritisation matrix and/or quick-screen criteria to help users identify priority insights in a consistent and standardised manner. Users can also categorise, tag, and score insights based on their relevance to strategic issues or key topics of interest (these topics may come from your leadership team, in real-time). Prioritised insights that need immediate attention can be automatically escalated to the right people through automated workflows.
All these features are dynamic in the sense that you can pretty much instantly change your prioritisation systems & workflows as your needs evolve, thus keeping it alive and responsive to changing market conditions. Because tomorrow’s priorities may not be the same as today’s!
Escalate Insights
“How can we easily and correctly escalate our important insights?”
You know that great priority insight that you just brought in, that golden nugget of knowledge? Well, it’s not much use unless it’s escalated to the right people at the right time! And in large or dynamic organisation, the right route to escalation can be complex and challenging.
push priority insights
(or high-voted, important ones) to the right people for comments and reviews.But escalation isn’t always about individual insights. For example, what if there are several insights on the same topic, and it’s a topic that’s important and needs escalation? X-Fly enables you to summarise multiple insights on the same theme into a single ‘major insight’ that you can then easily escalate. This also avoids flooding people with several insights, all on the same topic.
A Wealth Of Analytics
Analyse Insights
“How can we easily analyse and make sense of the mass of insights coming in regularly?”
Your insight cycle is proceeding well. You’re getting quality insights, they are being categorised, prioritised, and escalated appropriately, now it’s time to analyse and extract value!
capture-to-analyse
time from days to minutes, and it does this by enabling you to run real-time analytics on insights as soon as they come in. You can analyse and see trends by date, location, theme, content, tag, priority, geo-mapping, and a whole plethora of variables. You can also run analytics through many different lenses, e.g. national picture, global view, by specific indication,MSL or Medical Affairs teams
. That’s why anyone in your organisation can access X-Fly’s dedicated analytics portal (with appropriate firewall and data view restrictions of course). These are your insights, and now it’s time to maximise their value to the whole organisation!Report Insights
“How can we instantly produce different reports for the many different stakeholders – MSL teams, managers, Medical Affairs, even our commercial colleagues?”
What if we told you we could make ‘reporting’ a joy, not a chore? The way X-Fly does this is by enabling you to create interactive, customised, graphical reports using ‘drag & drop’ analytics in minutes.
Medical Affairs insight
reports using pre-defined templates updated automatically with new graphical data and analytics.And once your reports are built and ready, you can set up distribution lists to ensure the right reports go to the right groups and everyone is kept in the loop with no one missing out.
Never again will you have to download insights into Excel or other tools for further analysis because X-Fly supports you with every step of the analytics and reporting process.
Translate Insights
“How can we manage and analyse insights across the globe when they’re captured in at least six different languages?”
We have worked with Amazon, Google, IBM, and Microsoft translation tools so that we can integrate their APIs directly into X-Fly, allowing for seamless on-the-fly translation.
The reason we have worked with all four tools is so that our clients can test all of them simultaneously to see which one best suits their needs, because they all have different strengths and weaknesses when it comes to real-time translation of scientific-heavy content, such as that found in field insights.
X-Fly can help you seamlessly translate non-English insights into English in real-time and create an English-language repository of all insights for global analysis and reporting. You can also combine initial automated translation with additional manual oversight for a single workflow for the perfect end result.
Unify Insights From All Sources
Multi-Source
“How can we integrate insights captured not just by MSLs, but also from advisory boards, and even medical information requests, to see one unified picture?”
When you run an advisory board, what do you get out of it? Insights, of course! The same goes for any sort of interaction with a KOL, even if you bump into them at a congress for a chat.
X-Fly allows you to seamlessly integrate insights from all such sources into a single X-Fly platform in a unified manner using out-of-the-box functionality.
And because all the insights are now coming into the same place, you can use X-Fly to create a standardised tagging, prioritisation, and escalation process for all insights, irrespective of source or team – medical insights, MSL insights, commercial insights, social media insights, and more
And because all the insights are now categorised and prioritised in a unified manner, you can run analytics on all your insights, taken together as one whole, to identify trends beyond just field insights.
And because you’re doing all this, you can start to see things that you never could see before.
Couple
“How can we be sure that our MSLs don’t feel that their insights simply disappear into a black hole?”
This question is one of the most frequent pains we are asked about by our clients. Ensuring that every part of the system is tightly coupled means ensuring that every single component of it is linked, connected, and coupled with each other.
With X-Fly, you can address each of these components. For example, you can increase the connection between those that capture insights and those that analyse/approve them. Do this through instant feedback to and from MSLs, and by automatically alerting MSLs when their insights have been used in a report.
MSLs can also track the journey of their most important insights through X-Fly, from capture all the way to action. They also get a ping when anyone anywhere submits an insight that matches your alert criteria, so they can stay instantly coupled with others picking up similar insights.
These and many other features of X-Fly help all stakeholders in the insights workflow to remain tightly coupled with each other.
Loop
“How can we create the perfect loop whereby what we learn from insights is then fed back into the process to help us with our next interaction?”
In an ideal world, as insights come in and are analysed and reported on, you want to be able to feedback to your field and medical colleagues about what topics and issues to focus on next, where additional insights would be extremely valuable.
Thankfully, X-Fly helps create this ideal world for you!
For example, X-Fly simplifies the process of creating strategic priority prompts for users that are visible in X-Fly at the point of capture so that everyone can gather insights on important and urgent topics. You can also create prompted/guided insight question surveys specific to teams and even individuals, allowing them to focus their insight collection activities.
X-Fly has all the functionality you need to keep this positive loop constantly in progress.
Act
“How can we make sure that insights are actually acted on?”
Inevitably, the process of “acting on insights” requires the final step of people in your organisation examining the insights that have been collected, discussing them internally, and arriving at strategic and tactical actions in response.
X-Fly can support this process by helping you set up internal workflows linked to X-Fly outputs that act as the trigger for action. You can also associate specific insights (or groups of insights) with specific actions assigned to a specific team, even tracking actions against original objectives/insights to ensure the “insight to action” cycle continues.
Keeping track of insights that feed into strategy and planning meetings is equally important, not just for the organisation but also individuals that helped capture those insights. X-Fly helps this by increasing the coupling between insights and the actions resulting from those insights.
Customised The X-Fly Platform
Standardise Insights Process
“How do I establish consistency across teams and countries in capturing, classifying, prioritising, and reporting on insights?”
The functionality, workflows, and other customisation options in X-Fly help ensure that everyone does things in the same way without deviation.
But at the same time, we appreciate that there are always local needs and nuances. That’s why you can add local X-Fly workflow additions to allow specific teams and countries to manage local requirements while remaining true to global standards.
Local customisations include tagging trees and prioritisation matrices to help your users escalate insights in a consistent manner.
Standard reporting templates in X-Fly that can be used by any team help ensure their outputs are shared to a set standard.
Configure Insights Workflow
“How can we customise and configure the entire insight workflow to meet the specific needs of all our national, regional, and global teams?”
With X-Fly, you can create national, regional, and global ‘user teams’ with ease – each with its own configurable fields, workflows, and user experience. You can configure everything right down to the insight capture forms and processes, by controlling the rules for each field.
Such configuration also extends to ‘insight approval’ workflow (if used by your organisation). For example, you may only want certain national insights to move up to global.
X-Fly is therefore ready to support multiple products, indications, and therapy areas – each with its own configurations – across a national, regional, and global environment.
At the level of the individual user, user-led configuration options enable users to customise everything the contents of their dashboard right down to preferred local times for X-Fly email alerts.
Compliant Insights
“How can we ensure that our insights process complies with the myriad of data privacy requirements?”
The process of complying with privacy and other regulatory requirements is built into X-Fly by design. It’s the only way to do things right.
X-Fly will automatically tell you what you can and cannot do, guiding you through your compliant workflow for each specific action e.g. associating (and dis-associating) insights with a specific HCP depending on local Data Privacy (DP) requirements, or automatically activating DP controls based on location, context, and other insight variables.
X-Fly can even cater for ‘global users’ collecting insights from many different conferences in many different countries – it will guide you through the right workflow dependent on your specific situation.
Ensuring appropriate oversight and compliance is vital in the context of a flexible configuration - the sort that X-Fly offers. That’s why all data controls (privacy, access, consent, etc.) are also active across the process, right down to the level of individual countries, teams, and even individual users.
Finally, the ability to change privacy and regulatory requirements is also built into X-Fly and can stay future-proof as more countries adapt DP regulatory requirements.
End-To-End Total Support
Consult
“How can we get all the consultative support we need to create and implement a transformational insights system?”
We recognise that X-Fly is, at the end of the day, a technology solution – albeit a brilliant one! But technology just by itself cannot achieve your insight dreams. Having worked with pharma MSL and Medical Affairs teams of all different shapes and sizes, we’ll bring our massive breadth and depth of expertise to the table.
That’s why we’ll help you discover your needs, identify gaps, and codify the most important pains you need to solve. We’ll help identify the five key things you can do now that will dramatically improve your efficacy and efficiency – the 20% that will give you 80% of the benefit. And we will help you benchmark your processes, improve your insight management workflows, and devise an implementation programme to maximise the utility of X-Fly.
Assist
“How can we make sure our users are fully supported with technical and operational guidance at every step of the insights workflow, from capture to reporting?”
From a low-cost but responsive office-hours email support service that you pay by-the-ticket, right up to an enterprise-level 24/7 multilingual support package – we’ll set up a multi-channel helpdesk tailored to your needs.
In-tool walkthroughs, online knowledge centre, live chat, and integration with your internal support ticketing system can also help your users should they need any assistance.
Our multi-time-zone training sessions for all your users take them not just through X-Fly but also through the accompanying organisational insight processes and workflows, which are essential to success.
Automate
“How can we use machine learning and other associated technologies to help improve our insights workflow?”
There is always much hype around Machine Learning and AI being able to solve all your problems (NB they can’t! Not yet anyway). We focus on real, practical applications that you can implement in X-Fly tomorrow.
We work with many AI tools, including Stanford, IBM Watson, etc., but for insights in X-Fly, we have focussed on using a Python toolkit and the RAKE algorithm. The advantages of this particular combination are that it’s low cost, it can be customised to your needs, your data never leaves your environment, you own all the machine learnings, and we’ve built it to be pretty quick - the system can learn by analysing several thousand insights in around 5-10 seconds!
What this means is as insights come in, X-Fly can automatically and instantly tag them using the machine learning/AI engine, an engine that is enhanced and trained continuously by MSLs to improve sensitivity and specificity every single day. And once you get this going, then the real fun starts.
Evidence
“How can we be sure that the system we implement is as awesome as we want it to be?”
Instead of the same old testimonial rhetoric, we asked our clients to sum up their view of X-Fly in just one word (or an emoji!). This was the response.
Summary
X-Fly helps you maximise the value of the currency that is ‘insights’, and in doing so it can help achieve all your objectives:
- for collection-to-action from days (or even weeks) to just minutes.
Ensure you never miss an important insight
by ensuring insights are escalated, managed, and acted upon instantly.Integrate all stakeholders
by having one single platform which everyone can use to manage their part of the insights process.- whether they be MSL insights, medical insights, medical information, or just KOL observations.
- to insights by creating best-practices to capture, categorise, prioritise, escalate, analyse, and report.
- solution that can support a handful of users or an entire global organisation covering multiple countries, languages, and indications.
Insights are a goldmine of knowledge. See for yourself how X-Fly can help mine that gold with gusto!
Request a Demo