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Once Upon A Time



key opinion leaders



– they all matter, now probably more than ever before.
And several years ago we had a dream of giving our clients information, knowledge, and insights about such


, to help them make decisions that would rely more on instinct and facts, and less on faith and luck.
Fortunately, the dream made sense and we built a company with an unwavering focus on



Unfortunately, the dream happened in a Burger King. And the first few years of our existence were spent in various Burger King institutions in South London (most of which have alas since closed due to gentrification or violence).

Today we are a Preferred Provider to several of the world’s leading pharmaceutical companies. We are also part of WPP, which gives us access to all the resources, capabilities, and reach of the world’s largest agency network comprising 200,000 people in over 100 countries.

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