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KOL advocacy

How do you know whether you are successfully ‘changing the needle’ amongst your

KOLs

with all your activities and initiatives? How do you demonstrate the ROI of all your work? And ultimately, how do you validate your spend?
Our Advocacy Engine uses three different measurement lenses — sentiment, mindset, scientific messaging — to help you measure and track

KOL advocacy

in near-real-time. And the data-driven insights which this generates can boost your entire KOL programme in several ways.
Firstly, the insights from the Advocacy Engine can help you measure how you are changing beliefs & behaviour amongst your

KOLs

as a whole, and thus give you an accurate assessment of the ROI of your

KOLs

activities.
Secondly, you can easily identify specific cohorts and target them with customised messaging and data e.g. experts who are not changing their level of advocacy and would therefore benefit from additional engagement.
Finally, with enough cycles you can get to an n=1 state where rich advocacy & sentiment data can help you decide which experts to engage, what activities to involve them in, and even the flow of scientific content to each and every KOL.
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Services & Tools

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